SEO and Your Google ranking
Why All CPAs Should Be Investing in Local Search Engine optimization (SEO)
As lots of service professionals are coming to understand, people don’t search for local businesses the way they used to. Once upon a time, referrals, the phone book, and maybe some ads here and there were the only real way for professionals to reach their target audience and grow awareness of who they were and what they did.
But the internet has changed all of that, putting the power in consumers’ hands to find and evaluate local businesses through search engines like Google.
While the marketing potential is massive for accountants and other local businesses, many — if not most — CPAs have been slow to adapt.
Nevertheless, the truth of the matter is that the ROI potential of internet marketing is pretty astounding, and it’s clear at this point if you don’t have a first page listing, you’re not going to be found.
If you’ve been wondering about the potential of search engine marketing, in particular search engine optimization (SEO), wonder no more. It’s time to take the internet seriously and use it to grow your practice. At MyCPAMarketing, we have years of experience ranking CPAs and accounting firms in Google, and we’d love to have you join us.
How Does SEO for Accountants Work?
If you’re familiar with SEO, you probably understand that it’s a complicated business. Google looks at more than 200 factors when deciding how to rank your website, some that are relatively easy to control, some that are next to impossible.
At MyCPAMarketing, we focus on what gets results in the most efficient, practical way possible, which includes things like:
- Improving your website content
- Optimizing your content for search engines
- Building out consistent listings and links across the web that make it clear to Google who – and where – you are.
Of course, there’s a lot more to it than that, but that gives you a sense of what’s involved in accountant SEO work.
Ready to Grow Your CPA Practice?
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