Marketing News

June 17, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Sustainability is a very important concept today. From individuals and corporate bodies to multinational organizations, there’s a drive to reduce the negative impact of our activities on the environment, places and people around the world. There’s the moral aspect to this, which
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June 15, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Creating an eye-catching and representative logo can be a challenging task for any business. Logos can misrepresent a company’s brand and offerings when business owners don’t consider the overall picture while creating them. So, where are small businesses falling short? To start,
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June 15, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Influencer marketing is a tried-and-true way to expand your audience and reach the right kinds of people. At least, it is if you’re working with the right influencers. But, how do you find the people who know their audience and know how
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Join Facebook Ad Consultant Renee Bull to learn best practices to help increase your profit and digital footprint through Facebook advertising. Brought to you by T-Mobile for Business Digital marketing as a small business owner takes time and effort. Setting the right goals, avoiding unnecessary mistakes, and using tools to optimize processes are major keys
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Using the word ‘free’ in your marketing is a quick way to get attention, but it’s also a double-edged sword that has tripped up a lot of businesses. June 13, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. One of the most powerful words in the English language is the term
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Most companies waste precious money that could have been used to created more sales. June 13, 2021 4 min read Opinions expressed by Entrepreneur contributors are their own. The executive sales leadership function (VP of Sales, Chief Sales Officer, etc.) is a huge role within a company, yet the title has been used in such
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Customers understand and remember visual content more than they do text. June 12, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. Visual marketing is one of the most important components of content marketing and digital marketing generally. Several studies have shown that people respond much better to images, videos and other visual content than they
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