Marketing News

Opinions expressed by Entrepreneur contributors are their own. So, you and your team have been acing lead generation, and you’ve got leads. Now what? Even with the highly saturated market, lead generation is the easy part. People will always have an entry-level of interest. People like knowing things. They’ll give you their emails in exchange
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Opinions expressed by Entrepreneur contributors are their own. A big mistake I’ve seen businesses make is writing about their products while using their competitors’ copy as inspiration. So aside from sounding exactly like their competition, they’re also offering a very similar service. Which begs the question: How is the customer supposed to decide whom they’re
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Opinions expressed by Entrepreneur contributors are their own. Artificial intelligence is the new frontier of marketing. Marketing with AI has been proven to be a successful strategy for many businesses. It’s is a new way to reach customers and is much more personalized, targeted and engaging than traditional methods. AI marketing can be used for
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Opinions expressed by Entrepreneur contributors are their own. For every entertainer who’s become a business success, there are legions of others whose ideas have never left the gate or gone bust.   This is the phenomenon I discussed with professional wrestler, actor, professional podcaster, author, musician and video game protagonist, “Brimstone”, (aka “William Kucmierowski” or “Will Kaye”.) At
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Opinions expressed by Entrepreneur contributors are their own. Be honest: Do you really enjoy cold calls? Personally, I don’t and never have. Early in my real estate career, I studied all the tips for cold calling — do your research, create a script, rehearse, be confident, assume the sale, yada yada yada. And after doing
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Opinions expressed by Entrepreneur contributors are their own. As Asia‘s focus switches to building for a world after coronavirus — border reopening, consumption rebound, accelerating digitalization and booming startup scene, it makes the region an exciting one to watch with opportunities for business to match. In the face of global economic uncertainty fueled by the ongoing
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Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple. Design encompasses more than a company logo, and branding stretches beyond design elements. However, without design, it is highly doubtful that leading brands would
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Opinions expressed by Entrepreneur contributors are their own. An aspect of UI/UX design that many developers have firmly internalized is the fluidity of design and development trends and their ability to shift and change throughout time. Always at the cusp of something new, something more innovative and something much more comprehensible, design trends change when your
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Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. With the sheer prevalence of digital marketing today, it can be easy to assume the most important digital
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