RESOURCES & LINKS:
7 Essential Skills Digital Content Writers Need: https://youtu.be/eyZyIZeu7D4
7 Skills Every Marketer Must Master (Or Else Get Crushed by The Competition): https://youtu.be/kolM9NuXXeo
Now I’m going to break down some skills. Some of them you may be good at. Some of them you may not. You don’t have to learn them all, but if you learn any one of these you’ll be much more valuable to be working at a company.
The first skill is big data analytics. Look, there’s just so much data that companies are collecting from so many different channels. You need to know how to slice and dice that data, and more importantly, get actionable insights from it. People don’t want you to just be able to slice and dice the data. As a marketer, you need to know what changes to implement to grow that business. If you can do that, you’ll be way more valuable for a company.
The second skill set is business intelligence. Look, marketing, the overall goal of it is to help grow a business, and there’s a lot of business intelligence platforms out there, so if you know how to read the data, how to use those platforms, it’s going to be better for you, because your KPIs, those are key performance indicators, should be tied to the growth of the business.
The next skill set is content writing. Yes, there’s AI and automation that can supposedly create content for you. They’re not amazing yet, and creativity is priceless. So if you can be not just an amazing writer, but a writer that has created, and the way you get that, you just flex that muscle.
Start writing once a week. You’ll get better at writing, and that’s more valuable. And writing is used everything in marketing, maybe not be a blog post, but it could be something like a landing page or product page. And you would think that “Hey, writing’s more for blog posts.” And yes, it could be that, but you still got to convert those people on a product page to buy your product, or on a landing page to become a lead. And that’s why copywriting or content writing is important.
Paid ads. It’s the easiest way to scale marketing. Most people raise billions of dollars from these venture capitalists and hedge funds to spend on sales and marketing. So make sure that you know how to do paid ads. If you can, that’s a very valuable skill set and you need to get good at it. And what I recommend doing is check out Facebook’s Ad Library. It’ll show you all the other ads that people are running in your space. That way you can learn and get more creative ideas.
Account management is super important. If you want to work for one of those big companies, they give you all those stock options like PayPal or Facebook. or Google, you need to know how to work with ad agencies. Probably not as much Google, but the other ones definitely. And the reason being is when you work with ad agencies you will be able to deal with the resources that you’re outsourcing and you can better manage them to get your company that you’re working for better results.
The next one is UX. Look, marketing isn’t just about, “Hey, someone’s coming to the page and I got to convert them.” A lot of it is user experience. I’m not talking about it from a design perspective. I’m talking about is someone getting what they’re looking for as quickly as possible. That’s optimizing for a user experience. And as a marketer, you control that. You may not control the design of the page, but you can put certain copies or images higher than others to get people what they’re looking for as quickly as possible.
And the last skill set that you need to know going for 2021 and the future is automation. AI, machine learning. I know machine learning is not automation, but still automation, AI, and even machine learning, they’re important aspects of marketing, and without them, you can’t scale and do as well in the future. And companies will always give you a budget constraint, even if you’re working for the largest corporations.
So with automation, here’s what’s cool. You can end up getting more done with less people. So when you’re on a budget constraint you can still get a lot done.
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