RESOURCES & LINKS:
7 Proven Ways to Grow eCommerce Sales By 50% or More (video): https://youtu.be/ECFguym4230
5 Ecommerce Optimization Tips to Improve Your Product Page Conversion Rates (video): https://youtu.be/_e_0iu54wUQ
So are you wondering what that one thing is? It’s persuasive copy.
No, I’m not talking about a tool or anything like that. It really is copy.
Just think of it this way, someone lands on your site, whether you do ads or SEO or email marketing, they check out this product that you’re selling, but then, they don’t see much.
They just see a few sentences, maybe a picture. You think they’re going to buy? No, that’s why over 95, 98, 99% of your visitors don’t convert.
And it’s why you’re creating eCommerce products, putting them on your store and you’re like, huh, why am I not getting any sales?
It’s because of the copy. You’re not interacting with the person. When you go to a physical store, you’re interacting potentially with a salesperson. That salesperson guides you, they help you, they, oh, you need this size to try on for this shirt?
Oh, this looks good, oh no, that doesn’t look good, you shouldn’t get that, but instead, you should get this.
You don’t have that on the web. So, what do you have to do to convince people to buy? You need persuasive copy.
So now that you know that it’s persuasive copy, let’s go over a few things that you can do to make sure that your copy is truly persuasive.
One, talk about the benefit. It’s not just about hey, I’m selling this product, it’s about the solution that, that product is giving people to their problems.
For example, if you’re selling toilet paper, and toilet paper, the one that you’re selling is so soft people don’t have a rough bum from that, your solution is ultra-soft toilet paper.
It’ll make you feel like your bum is sitting on clouds. I’m making it up. And if your reviews on that page enforce that, you’re going to get more sales, right?
So, you have to talk about the solution and the benefit that your solution is providing.
The second tip I have for you, persuasive copy isn’t just copy. A picture says a thousand words. So, if your pictures are amazing in your eCommerce product, you’ll do really well.
Taking professional pictures, 360 degree view cameras, showcasing your products, all this stuff will help boost sales and conversions.
The third thing, reviews.
The copy isn’t just about how much can you convince people to buy your product, it’s also how much can other people convince others to buy your product.
You need a lot of reviews on your site. Whether they’re bad reviews or good reviews, let them all through because they’ll help tell other people if they should be buying your product.
And the fourth tip when it comes to persuasive copy, you need to make sure you go really in-depth on every little thing that your product provides.
Every feature, every nook and cranny of it. Think about any objections someone has when it comes to buying your product.
If you answer all those objections in the copy, you’ll get more sales.
And the last tip I have for you, your copy doesn’t end on your product page. From your checkout page to the thank you page, all of that’s copy.
If you can optimize your checkout page and be like get this delivered to you within two days, emphasizing free shipping, things like that can help boost your sales.
Using a two-step checkout instead of a one-step checkout, that of course, helps boost sales as well.
Doing things like on your thank you page after they checkout, upselling more products and services, that of course, boosts sales.
If you do those things, you’ll start seeing that more of your products will start selling.
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