Takeaways from this episode: The Meta Effect — All success stories include a little bit of coincidence. For Duce Raymond, lots of social media attention came after a Sweet Baby Ray’s Barbecue Sauce bottle was prominently placed in the background of a viral rebranding video by Mark Zuckerberg, founder of Facebook (now Meta). Pick One
Opinions expressed by Entrepreneur contributors are their own. There’s no question that the Covid pandemic abruptly changed the nature of work. While working remotely had become increasingly popular prior to the lockdowns, almost immediately, a great number of organizations were forced to implement remote work. Some have pivoted back to fully in-house; others are finding
Opinions expressed by Entrepreneur contributors are their own. Paid social media campaigns can be one of the most potent tools at your disposal — if you know how to use them effectively over the short and long term. With the right strategy and a clear sense of who your ads will reach, it is possible
Opinions expressed by Entrepreneur contributors are their own. It’s official: We now have shorter attention spans than goldfish. Clocking in at an impressively low eight seconds (a goldfish’s is nine, FYI), a short attention span spells trouble for concentration. So when it comes to marketing, you have eight seconds to hook your customers before their
Opinions expressed by Entrepreneur contributors are their own. A common mistake that many companies make is using a “one-size-fits-all” approach to its marketing efforts. Said another way, the company comes up with one marketing strategy, uses mass marketing techniques and the same messaging to everyone that sees its advertising. Yes, that is a simple approach
When your clients love an idea and at the same time are a little scared by it, you know you are onto something special. So says David Stevanov, Cannes Lions award-winning Creative Director at Saatchi & Saatchi. He and his team were challenged to create a campaign to promote French cinema to non-French audiences who
Opinions expressed by Entrepreneur contributors are their own. Debate simmers as to when the first true podcast was created (many point to the Carl Malamud-created and 1993-launched Internet Talk Radio as the first), but the format is certainly twenty-plus years old, and without question a medium that has been particularly popular in recent years —
Boost Your eCommerce Marketing: Create Free Account: https://www.marketing360.com/shop-app/?ref=YouTubeEcommerceMarketingVideo What your store to have a highly convertible eCommerce product page? Watch this video for 10 great tips! …check it out! – By Marketing 360® / Intro: A highly convertible product page is key to success with any eCommerce store. So let’s jump in and talk about
Move over, Charli D’Amelio — there’s a new TikTok star at the top. Khaby Lame, a 22-year-old Senegalese-born creator, became the most followed person on TikTok on Wednesday night, The Verge reports. D’Amelio was one of TikTok’s original superstars; she and her sister Dixie skyrocketed to fame with their seconds-long dancing videos, admittedly on accident,
We’ve all been there: Whether it’s Black Friday buzz or a cleverly targeted social ad, the allure of a sale can be hard to resist. The promise of massive savings tempts you to hit “buy” on those items you’ve been eyeing — and even on some you haven’t been. Of course, ecommerce giant Amazon is
How do you approach important and heavy subjects without feeling like you are just shoving information down people’s throats? This is a question many creatives face when building campaigns around health and wellness campaigns, and while there is no easy answer, Giancarlo Rodas, Group Creative Director at Droga5, says that sometimes the stars align on
Some Twitter users realized there was a new feature on the app on Friday: a downvote button, reminiscent of those on other social platforms like Reddit and YouTube. Ahead of the rollout, the Twitter Support account announced Thursday that the downvote button would be available on the web and subsequently on Android and iOS. Users
Opinions expressed by Entrepreneur contributors are their own. Research shows that 20% of startup businesses close up in their first year of operation. The businesses that do survive that first year find it difficult to stay afloat, and 65% end up shutting down within 10 years. One of the main reasons cited was poor marketing.
Want to grow your YouTube channel and generate more views? Use #youtubehashtags! Let’s break down 8 tips on how to use hashtags to grow your channel and increase your views. Tip #1 – YouTube takes the first 3 hashtags in your description and uses them as the clickable hashtags right above the title of your
Opinions expressed by Entrepreneur contributors are their own. With the right kind of inspiration, quality content naturally flows. On LinkedIn, this matters more than ever because creating and sharing interesting posts allows you to expand and solidify your network connections. Right now the average LinkedIn engagement rate hovers around 2% for most, but there’s plenty
Opinions expressed by Entrepreneur contributors are their own. A newly-created project should manage significant issues to survive the first year of operating. The key target to hit, especially in a highly-competitive market environment, is finding product-market fitting. Affiliate marketing is giving a variety of instruments to reach that goal. And even more: It engages potential
Opinions expressed by Entrepreneur contributors are their own. Businesses on all fronts, irrespective of the industry, are headed for a steady climb to adapt to new times and stay afloat. While different businesses have utilized many methods and techniques, content marketing has rapidly become a more powerful tool to achieve this objective. According to Demand
Opinions expressed by Entrepreneur contributors are their own. The “three Rs “concept has arisen around the idea of influence in the social media age. Brian Solis was one of the first to propose this concept as the three pillars of influence to measure the rise of the digital influence of individuals. For years, influencer marketers
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